Provilan Probiotic Solutions Recognised: A Game-Changer for Veterinary Hygiene
Ingenious Probiotics won the NOVO Classic Award in the Environment category in 2021. This prestigious recognition highlighted our commitment to sustainability, innovation, and ethical practices. At the time of the award, the Provilan probiotic range was available exclusively in our ecommerce line, but its transformative potential for veterinary practices was already evident.
Our probiotic products are designed to improve hygiene, promote health, and reduce antimicrobial resistance and environmental impact. Harnessing the natural power of beneficial live microorganisms sourced from plants (probiotics) - these solutions represent a smarter, safer approach to animal care and clinic hygiene.

Why Ingenious Probiotics Stood Out
The NOVO Awards assess businesses based on innovation, viability, societal impact, sustainability, and future development. Here’s how our Provilan range earned its place as an environmental leader:
1. Addressing Antimicrobial Resistance (AMR)
AMR poses a growing threat on a global scale, making infections harder to treat. Provilan probiotic products introduce a microbiome-friendly alternative to harsh chemical cleaners and some traditional animal care products.
They work through bio-competition – simply outcompeting harmful pathogens for food and resources, without contributing to resistance. This safe, mechanical action does not push pathogens to mutate and develop resistance to previously effective treatments.
2. Proven Efficacy Across Applications
The efficacy of the Provilan range has been validated through research and real-world results, making its transition to veterinary use a natural progression.
- Laboratory Results: Demonstrated a 99% reduction in MRSA on synthetic canine skin and 100% elimination of E. coli.
- Animal Care Successes: Highlighted improvements in managing skin allergies, ear infections, and wound care.
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Pet Owner Feedback: Provided consistent testimonials showcasing reduced infections and better quality of life for pets.
3. Societal Benefits and Healthier Clinics
Provilan products promote health and sustainability, offering benefits that extend beyond the products themselves. At the time of the award, these solutions were already helping to:
- Replace harmful chemical cleaners with non-toxic alternatives.
- Protect pet owners, cleaning operatives, and the environment from the known risks of chemical exposure.
- Raise awareness about the need for sustainable, microbiome-friendly alternatives in everyday care.
Our probiotic products align with modern demands for sustainable, cruelty-free products and help to reduce environmental pollution. Key features include:
- Vegan and Cruelty-Free: Certified by PETA.
- Environmentally Safe Ingredients: Free from chemicals of concern such as Methylisothiazolinone (MIT) and Phenoxyethanol. Safely break down in wastewater, protecting aquatic ecosystems.
- Improve indoor air quality. Reduce bio-allergens including dander, pollen and dust mite faeces.
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Recyclable Packaging: Fully recyclable, made using ocean-recovered plastics.
5. Vision for Future Veterinary Use
The award highlighted the significant potential of probiotic solutions in veterinary care, paving the way for future applications. By reducing chemical exposure, restoring microbial balance, and reducing AMR, these products offer a sustainable option for clinics and animal care providers for multiple topical issues.
A Milestone for Probiotic Veterinary Care
Winning the NOVO Environment Award marked an important step in the journey of introducing probiotic solutions to the veterinary field. While the Provilan range was initially available only via ecommerce, its recognition and success as a sustainable and effective alternative has paved the way for its expansion into veterinary practices.
Join the Probiotic Revolution
Provilan Vet products continue to deliver innovative, microbiome-friendly solutions for veterinary professionals. By adopting these products, your practice can:
- Contribute to global efforts to combat antimicrobial resistance.
- Improve hygiene while supporting a healthy microbiome.
- Protect patients, staff, and the environment from harmful chemicals
📧 Email: enquiries@pure-ingenious.com
📞 Phone: 01268 544530
Together, let’s shape a healthier, more sustainable future.
Published on: December 11, 2024